Dubai Emerges as Global Leader in Branded Residences with 140 Projects by 2031
The global branded residences sector has surged by 160% in the last decade, and Dubai is leading this growth, setting the pace for how residential living and investment are being redefined worldwide.
Dubai’s Expanding Branded Residence Market
The emirate already boasts 61 completed branded residential projects, with an additional 100 developments underway—the largest pipeline of branded residences of any city across the globe.
These properties are no longer confined to hotel brands such as Ritz-Carlton and Four Seasons. The trend has broadened to include automotive giants like Bugatti and Mercedes-Benz, fashion houses such as Armani, and lifestyle brands like Six Senses.
Premium Value in Lifestyle Investments
According to Louis Harding, CEO at Betterhomes, luxury real estate in Dubai has shifted beyond traditional living spaces:
“A home is no longer simply where you live, but a reflection of identity and aspiration. In Dubai, branded residences already command around a 40% premium compared to traditional homes. With more than 140 projects set for delivery by 2031, the city is clearly leading a global shift in how we live and invest.”
This premium value is evident in performance data:
- Bugatti Residences in Business Bay achieve premiums of nearly 198%.
- Mercedes-Benz Places and Armani Beach Residences exceed 130% premiums over comparable properties.
Dubai as the Global Benchmark
Harding emphasizes that the evolution of branded living is reshaping luxury real estate:
“Branded residences consistently outperform the market, often achieving premiums of over 100%. With the MENA region expected to represent 25% of global supply by 2030, Dubai has firmly established itself as the benchmark for lifestyle-driven investment.”
Stronger Resale and Faster Demand
For investors, branded residences not only deliver prestige but also higher resale values and faster sales cycles when compared with traditional residential properties. Buyers are drawn to the alignment of lifestyle, brand association, and investment growth—making Dubai the global standard-setter for this rapidly growing real estate segment.
Source: Arabian Business
